Designer Eunice Lee has been in the game for over three years now, but her brand has been picking up tons of steam thanks to a reputation for well-fitting pants and simple, unbranded gear and quality outerwear. This year also saw her debut into suiting, resulting in a suit that is super versatile, not stuffy, and fits most guys perfectly. She also opened a Los Angeles outpost, where her understated aesthetic and casual appeal should resonate with the California cool guy vibe.