Ricardo Tisci's work has ingrained itself into the minds of hip-hop heads and casual Kanye West fans alike. Other than heavily working with Kanye and Jay-Z on the cover and other art concepts for Watch The Throne, his rottweiler designs were seen everywhere this year. Other rappers like Pusha T and Kid Cudi hopped on the rottweiler shirt game. Plus, people are finally starting to pronounce the label's name right, which is a definite sign of mainstreaming.