Well Played: Mirage - The Full Effect

Rip Curl's latest surf flick uses the same bullet effect style as the Matrix.

Rip Curl's latest surf flick is a world first that captures full-tilt action through a "30 camera array." Essentially, they've built a line of cameras that fires consistently as pro surfers ride by, resulting in a series of "frozen" moments. What does it mean for us? We get to see every part of the ride, including the stuff that usually falls by the wayside. It will remind of The Matrix, and for good reason — the same guys who created the bullet effect there are responsible for the look here.

Check this short film for the full experience -

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