On His Brand

“Of course people want to monetize my brand and make me endorse this shit and that shit, whatever. I'm in this for the long run. I want some longevity.

I remember the excitement of having to find shit, and not having shit, as opposed to having it. That was the excitement. Whether it was like that obscure clothing brand from London called Orchard Street. I don't know if you remember that, Jay wore it one time in a video. They hung sneakers from the electrical wires in New York so that people could climb up there and get them.

I remember not having more than I remember having in excess. I remember what I wanted more than I remember what I had.”

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