GANT Rugger had its eyes on Noah Emrich of NOVH during NYFW. The blogger was part of a select few chosen by Tumblr to have an all access pass to the week's festivities, and the GANT approached him on a lookbook idea, which you can check out above. GANT Rugger asked the talented photographer to shoot some of his favorite pieces from the holiday collection, and he delivered with these eye-catching shots. As for models, he invited his friends including our very own staff writer, Jian DeLeon, to model the outfits. Visit the GANT Rugger website to shop the looks.
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