In its early days in the mid-1990s, before it began creating camouflage patterns, maharishi recycled military garments by adding simple screen prints or computerized embroidery and making changes in the cut. In 1995, the company began to purchase rejected camouflage cloth from the same UK-based print mills that supplied several countries’ military cloth requirements.

The first maharishi pattern, named ‘Cannaflage’, was created in late 1994 with Andrew Rutland and Robbie Hammad, and was printed in a very limited run. The ancient om symbols in the design expressed a passion for yoga and a simplistic comprehension of the symbol as a representation of peace, while its smoke trails and ganja leaves referred to hemp, the core fabric used in the label’s initial collection, for its environmental benefits.