Shot using a Nokia N8 phone, "Gulp" holds the world record for longest set used in a stop-motion animation. The short was created by Sumo Science at Aardman, and depicts a day in the life of a fisherman. 

Probably... well no, actually... the best viral campaign we've seen all week. 

Animation by Aardman, sand art by Sand In Your Eye, and location provided by the lovely beaches of New South Wales, Australia. [Creative Review]