Created by BBH Barn interns, Sartalics is seeking twitter users to sign their online petition in order to gain more widespread implementation. Sartalics is a left-leaning italicized font meant to indicate when someone is being sarcastic. They're targeting heavy-hitters from social media, software companies, and websites, focusing on getting the appropriate programmers to simplify their code for ease of use.
Check out the video above for more information on the campaign. [Sartalics]