New wine bottles with split personality.
Image via Complex Original
Young designer Luke Hollamby utilizes a 'pictorial ambigram' as the front label image for Saint or Sinner Shiraz. The wine bottle's split personality plays out when the liquid is poured — which requires the flip of the bottle — creating some confusion in the drinker. Are they good or are they bad? The question is half the fun of the design. [Dieline]
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