Do you have to change your work at all when you do apparel or shoes? Or is it the same approach?

The way that I approach clothing is that it has to be wearable - you don't want to look like a clown walking down the street. It also depends on the audience. I've done stuff in the past for Burton and snowboarders tend to wear more bright colored things while skaters are more jeans and t-shirts crowd. You want your stuff to sell but you also want it to stand out. It's more that classic men's silhouette. Men's fashion is more about the details than changing the whole silhouette. When I'm painting a canvas because no one has to walk around with it on their back. I'm not asking someone to buy it, I painted it because I wanted to paint it. But you don’t hang a shoe on the wall you wear them on your feet you've got to think a bit differently.

What do you hope to accomplish in the next little while?

After this one, I've already got ideas written up on the wall. It's just a matter of starting the work. I don't think I'm ever going to be satisfied. I'm going to be doing more shows. Hopefully there will be more shows stateside and London as well. I'll see where it takes me. I'm interested in creating more personal work than another collaboration. I've collaborated with a fair few people now and I'm happy with who I've worked with, I'm trying to create that language of Americana and see where it takes me.

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