Jeeves & Jericho launched in March 2011 and has been taking over European countries before working its way towards the U.S. Their well-designed lables for their tea line are worth checking out, incorporating a total of 26 individual designs across 3 sizes of retail and display tins.
They're also creating 18 new tea lines adding oriental green, white tea, wellbeing and fruit tea tonics to their repertoire.
The funky retro packaging is meant to engage customers in an informative way that takes the formality out of tea drinking. Each blend has its own illustrative artwork, giving each tea its own personality and distinct identity within the brand. [The Dieline]