Last year, Cornell University put together a program with Pendleton Woolen Mills to simulate how a small private brand would operate. We don't think the two planned on it being this successful. They recently released their lookbook for the second installment of their project. It combines fall ruggedness with Ivy League prep style and loud patterns. Be on the look out to see what they're going to do with this. For our sake, we hope the collection will be available for sale.
