Making it Through
Adam Weissman: Graphic tees are what we’re known for. That’s what we do. There are a lot of brands that that’s what they do. I think what you’ll see struggling are the smaller brands that don’t really have an identity, that were just started because graphic tees were cool. If they were able to survive the economic struggle, they’re probably good because they managed to survive it and be successful.
Scott Sasso: To my eye, all the micro t-shirt brands are gone. But now that all that shit has died out, and style has gone to this plain, plain, plain stuff, I think that you’re going to start to see some brands starting to show up again, people starting to do some interesting basic graphic t-shirts again.
Adam Weissman: Seeing old Stussy stuff, it’s timeless, and I think that’s the key to streetwear, to keep things timeless. If you look at some of the stuff from the ’80s it’s not that far off from what you’d want to rock today. It’s a button down shirt, it’s nicely fitted jeans or khakis or cords and a fresh pair of kicks, a hat, a jacket, you know, its sort of the same uniform, and if you wear a t-shirt, it needs to sort of stand for something.
Nick Jackson: There has always been good brands and there always will be good brands. And if you're passionate about something, and you really believe in something and you really want to go for it, you gotta take the ups with the downs.
Augie Galan: I think in order to have a successful clothing company you have to have your own style. People have to look at you and be like, "Yeah that's Acapulco Gold." It’s like when you see Ralph, you know that it’s Ralph. He took what he took and made it his own way and that’s his style. And I think in the end it comes down to that word—style.
Scott Sasso: There’s a rhythm to it, there are reactions against things. Everybody goes left, then everybody goes right. I think there are still a lot of people who are very much about “exclusive–special”, but I also think there is a large group of people who don’t give a shit anymore. They just want what they want. I’ve always beat the “exclusive–special” drum around here, but now when we talk about stuff, the last year or two it’s been like, "Fuck exclusive, let’s put our ideas out there, let’s let the business survive.”
Bobby Hundreds: We got in to this because we wanted to be different, we wanted to have rad sneakers that no one else had, and the cool New Era hat that no one else had. So it’s funny that it flipped the other way and everyone decided to go out there and play it safe.