The first of April is usually reserved for pranks and gags, but for The Hundreds it marked the grand opening of their new Santa Monica location. The announcement came with some skepticism due to the grand opening being on April Fools day. Luckily, everyone took the news seriously and crowds lined up to welcome the new retail location. The space has two stories with high ceilings—it's huuuuuuge. Check out some of the shots above.