Ever since Feiyue was bought by the French a few years back, the Shanghai sneaker brand has been reinventing itself in a great way. Inspired by Feiyue's translation, "to fly over," The Flying Project is a recent campaign created by the Span-Kidz. Imagination, art, and sneakers awesomely collide in this short film.

Feiyue The Flying Project from Feiyue on Vimeo.