Blackbird's Owner, Nicole Miller was recently interviewed for The Daily Front Row's 5th installment of The Retailer Files. During the session, Miller talks about the start of Blackbird, the process of selecting merchandise, and the customers. Check some of the excerpts below.
How did you come up with the name?
My friend came up with it when we started the project. He walked into my office at Expedia and yelled ‘Blackbird!’ That was it. After months of torture, we found it. The biggest criteria was that if we became a furniture store the name would still work. We didn’t want anything cliché or of-the-moment. Branding is so important and when we came up with the name, the only criteria it didn’t meet was that it wasn’t easy to Google. You couldn’t just put in Blackbird and find us. You’ll get the Beatles. Now, that’s different--we rank pretty high.
Checkout the full interview here.
