SHHO, founded in Virginia Commonwealth University as the Student Hip-Hop Organization, serves as a creative platform for college students to pursue their interests through hip-hop. Check out the website and brandbook—in the past year, they've linked with the likes of Jeff Staple, Raekwon the Chef, Big Sean, and the Clipse. The organization's young adults have definitely been hustling.

SHHO just opened up the online shop for its first run of signature hoodies and tees. Above are images of the collection worn by Nitty Scott MC, but for a really fun lookbook and video (featuring cute co-eds) titled "Everything Will Be OK," visit SHHO now!