LOLOL! So, last week, Ecko dropped a marketing strategy where it offered customers 20% off FOR LIFE. That means forever. Until you croak. All you have to do is tattoo the brand's rhinoceros logo or the Marc Ecko Cut & Sew shears on your body. Crazy right? Not for the three dudes who've already went under the needle to get branded. These obviously die-hard Ecko fans can now enjoy all the Ecko they want for a fifth less than everyone else.

[via Racked]