Making a single pair of jeans can use up to 42 liters of water (that’s 11 gallons for those less accustomed to the metric system). In a conscious effort to bring awareness to the scarcity and value of safe water, Levi’s will start their “Water<Less” collection of garments.

Popular models like the 501, 511, and 514 jean along with a trucker jacket will be part of this collection. By looking at the collection (which includes some selvedge models as well), it seems this new method has not changed the look of their jeans.

Using this method of production would save Levi's around 16 million liters of water. No need to convert, just know that’s a lot of gallons.

[via Freshnessmag]