It's almost time for South By Southwest! You already know the Austin music festival is the place to be every March to check out new music and indie films. As awesome as SXSW already is, we're especially excited for the addition of Style X ("Style By")—a platform showcasing emerging brands and fashion creatives. Since the first time we mentioned Style X, some more of our favorite brands like American Apparel and Fresh.i.amhave been added to the list that already featured Good Wood and Happy Socks. Complex is an official media partner this year and we can't wait to check out the pop-up retail shop, runway shows, and style presentations that Style X has to offer. Keep yourself in the loop by following @stylexaustin on Twitter.
