Debuting this week on Complex.com is a regular column by L.A.-based Studio Number One, a creative/marketing/design agency founded by the street art & design legend Shepard Fairey and led by former Juxtapoz editor Jamie O'Shea. The agency is an authoritative gateway into the realm of "underground art" in all its diverse genres, with unprecedented access to the most relevant and cutting-edge artists and creatives in the industry. On a weekly basis, Fairey and O'Shea will be bringing you a look at what's moving them in the worlds of art, music, and creative culture at large, and offering insights into the workings of the Studio and its network of collaborators & co-conspirators.
Wednesday night saw the exclusive friends-and-family VIP opening of Printed Matters, Shepard Fairey's first-ever solo show at his own Subliminal Projects gallery in Echo Park. Intended to be the West Coast counterpart to his recent May Day show that closed out NYC's Deitch Projects last May, the exhibition features a large portion of Shepard's "May Day" imagery printed on smaller-scale wood and metal panels in limited editions of two pieces each. In attendance were a wide array of artists and celebs, including power couple Russell Brand & Katy Perry, Jason Segel, Tim Biskup, Thom Yorke, Zooey Deschanel & Ben Gibbard, Patricia Arquette, Stanley Donwood, Nigel Godrich, Everlast, Steve Jones, Lisa Edelstein, Kim Fowley, David J, Gilby Clarke, and DJ Z-Trip holding down the wheels of steel for the sweaty crowd. Click on to see images from the opening night, including the work on display and Fairey's manifesto on the exhibition. Make sure to go check out the show at Subliminal Projects located at 1331 W Sunset Blvd in Los Angeles, on display until October 9.
Studio Number One art director Justin Atallian (left) with separated-at-birth older brother Everlast
From Shepard Fairey, on the "Printed Matters Show":
"Printing has changed the world. With the invention of the movable type printing press around 1450, Johannes Gutenberg created arguably the most important instrument for the global democratization of knowledge. Not only did the printing press facilitate the spread of text-based information, it also spread images. Prior to the invention of the printing press, artwork had to be viewed in person, limiting the influence of styles and specific images to local audiences or those wealthy enough to travel great distances.
The printing press may have begun the democratization of art, but another printer evolved it both conceptually and practically. Andy Warhol made art based on accessible products and personalities from pop culture. In addition to his attempts to democratize art through his subject matter, Warhol used screenprinting to produce multiple versions of his images. Where elitism, preciousness, and scarcity had been the ruling principles in the art world, Warhol embraced commercial reproduction techniques and mass culture. Further down the line, two of my biggest street art influences — Barbara Kruger and Robbie Conal — used printed posters to spread their artwork and messages in public spaces.
I'm a product of the era of mass production and the mass culture it has created. I can't imagine my art practice without the influence of, and the use of, printing. Some of my biggest art influences were not paintings, but printed things like album covers, skateboard graphics, punk flyers, and T-shirt designs. When I discovered stencil-making and screenprinting in high school, I used them to make T-shirts and stickers, but by college I began to use screenprinting to make art. I enjoyed illustration, photography, collage, and graphic design separately, but with screenprinting I could synthesize those techniques into an integrated final product. Screenprinting also provided latitude for
experimentation and the ability to make multiples, and my style began to evolve as I explored the graphic nature of the medium. I tried to make images that would translate well to screen-print production. A harmony of beauty, power, and utility was my goal.
I always believed in art as a part of public dialogue, and my Obey Giant street art campaign aspired to arrest visually and provoke intellectually. With the need for me to compete with well-funded advertising, screenprinting posters myself was the only way I could afford to create large quantities of materials to share on the streets. My theory was that I could print an image on thin paper for the streets and on thicker paper to sell. I was broke, so I needed a process that was affordable and efficient. I printed my posters in a consistent size and color palette so I could build modular grids of images and constantly expand my image library for large outdoor installations.
Repetition, consistency, and persistence over the years yielded a growing audience for both my outdoor and gallery art. As people started to request more versions of my images, I began to embellish upon my utilitarian printing techniques by printing on wood, metal, and canvas, as well as incorporating stenciling back into the work. Some of these pieces began to function as one-of-a-kind mixed media paintings. To keep my work affordable and accessible, I also made screenprint-on-paper editions of my fine art pieces.
The Printed Matters show incorporates every variety of my printed works, including prints on wood, metal, album covers, and fine art collage papers. Some people say print is on its way out, that it will be wiped out by digital media, but I say you can never replace the provocative, tactile experience of an art print on the street or in a gallery. Printing still matters."