OWNER/BUYER(S): Alex Danino
BRANDS CARRIED: Billy Reid, Florsheim, Gitman Vintage, Naked & Famous, Quoddy, Red Wing Shoes, Rogues Gallery, Woolrich, YMC
IDEAL OUTFIT: Moscot glasses, a shirt from Gitman Vintage, Mark McNairy camo pants, and boots by Red Wing.
WHY WE CO-SIGN: Rooney's just a cool shop! I've had countless conversations with Alex over the years about where the industry was going and how things were evolving in the marketplace. When Rooney first started, the shop was primarily streetwear but Alex wanted the shop to reflect his tastes more and the direction slowly started shifting to menswear and classic everyday clothing. Rooney is situated in the heart of Old Montreal, right near the water. The shop is surrounded by trendy restaurants and hotels and is frequented by tourists from all around the world.