Look At This! Nike Is Putting A Big Fat Basketball Court In Times Square

In celebration of its World Basketball Festival, Nike is trying to put hoops where it's never been: right by the Bubba Gump Shrimp Co.!

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Complex Original

Image via Complex Original

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To celebrate the World Basketball Festival, Nike is putting on a series of exhibition games in New York City between the national teams of USA, Brazil, France, China, and Puerto Rico at iconic spots including Madison Square Garden, Rucker Park, and smack dab in the middle of Times Square. If you're in New York City tomorrow, make sure to get up there to see the superbrand turn this iconic "venue" into a basketball stadium, and then try sneaking your way into Radio City for the WBF x Jay-Z concert that follows tomorrow afternoon's team USA unveiling. [World Basketball Festival]

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