Each day, Complex will be releasing new content from the 2010 Style & Design Issue, our annual roundup of the people, products, and ideas pushing our culture. Visit the Style & Design Homepage for more.
Part of Complex's Style and Design package looks at the new style frontiers—the emerging areas that are helping to push global trends. We'll continue to look at Japan for both inspiration and cultural influence, but as the world shrinks, the spots we're checking for are going beyond that little island in the East. South Korea is making moves, so we got up with Jayass, the founder of HUMANTREE, and owner/creative director of the clothing brand Buried Alive to take us through trends that are currently popping in his hometown of Seoul. Hit the jump for his list of 10 things you should be up on coming out of Seoul...
7. BURIED ALIVE
Jayass says: "I recommend Buried Alive for sho! It's my brand, and it is one of the O.G. Korean streetwear labels with funky and hardcore graphic tees. We also do fine cut-and-sew pieces."
8. OUTDOOR MUSIC FESTIVALS
Jayass says: "Like a lot of cities during the summer, there are lots of outdoor music festivals here. We go out and listen to music, dance, drink, chill, and relax. In Seoul, we can drink alcohol everywhere so it's always fun when you can hang out and hold a can of beer in your hand."
9. BIG BANG
Jayass says: "This is one of best idol groups in Korea. They are not just music, they are also a big fashion influence on Korean culture. Their company is YG, and they always make good music with good producers. Big Bang's new album is coming out soon, so Korean young girls will be going crazy."
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