Retail Spotlight: Flow Clothing, Milwaukee

STORE: Flow Clothing

SINCE: 2005

FOUNDED BY:Patrick L. Jones

BRANDS CARRIED:LRG, 10.DEEP, Crooks & Castles, BBC Ice Cream, G-Shock, Supra, Rebel 8, Rogue Status/ DTA, BlackScale and more.

WHY WE CO-SIGN: If you're out on a road trip to the Midwest, be sure to make a pit stop at Flow Clothing, an interesting storefront that brings streetwear to the Milwaukee metro area. Struck with inspiration in the summer of 2005, from a Magic convention in Las Vegas, owner Patrick Jones felt the void in men's fashion back home and thusly Flow Clothing was born. Pioneers for releasing 10.DEEP and BBC in their local scene and situated above the club, Apartment 720, Flow is also hoping to host events to give back to the community and their customers. Propers where they're due.

Keep reading for an interview with owner, Patrick Jones....

BEST SELLERS:

CROOKS & CASTLES DIAMONDS ARE WHATEVER SHIRT
Click here to Buy It Now at Flow Clothing, $32

G-SHOCK 6900 METALLIC BLUE
Click here to Buy It Now at Flow Clothing, $120

CROOKS & CASTLES BULLET CAMO SHORTS
Click here to Buy It Now at Flow Clothing, $74

Complex: What was the first designer item you bought or wore?
Patrick: I started out back in the day, wearing a little bit of FUBU, Phat Farm and of course, ECKO!

Complex: Nice. So what sets you guys apart from the competition?
Patrick: Our unique selection and willingness to go the extra mile for our local customers. We truly appreciate everyone that comes in.

Complex: What are your retail plans for the future?
Patrick: Always finding the hottest new brands and styles and to continue our growth globally through our web site.

Complex: That's cool. Any collaborations to look forward to?
Patrick: We are currently stockpiling our own designs for the FLOW brand and for our first real collaboration with SNEAKTIP and we're really excited about the Mighty Healthy Spring Collection.
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Complex: Oh totally. So what do you guys do in your downtime?
Patrick: I constantly read blogs and check out what's hot in the market. I read Highsnobiety and Complex religiously.

Complex: Bet. Let's talk ambiance. What kind of music do you play in the store?
Patrick: Our music selection is very versatile from hip-hop to reggae to classic jazz.

Complex: Good music to spend to. Where do you guys end up having for lunch in the neighborhood?
Patrick: We are located on one of downtown's most happening streets, Milwaukee Street which houses some of the best local clubs and restaurants, such as Apartment 720, the Asian fusion restaurant Umami Moto and the always proper steak joint, Carnevor.

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