STORE: Flow Clothing
SINCE: 2005
FOUNDED BY: Patrick L. Jones
BRANDS CARRIED: LRG, 10.DEEP, Crooks & Castles, BBC Ice Cream, G-Shock, Supra, Rebel 8, Rogue Status/ DTA, BlackScale and more.
WHY WE CO-SIGN: If you're out on a road trip to the Midwest, be sure to make a pit stop at Flow Clothing, an interesting storefront that brings streetwear to the Milwaukee metro area. Struck with inspiration in the summer of 2005, from a Magic convention in Las Vegas, owner Patrick Jones felt the void in men's fashion back home and thusly Flow Clothing was born. Pioneers for releasing 10.DEEP and BBC in their local scene and situated above the club, Apartment 720, Flow is also hoping to host events to give back to the community and their customers. Propers where they're due.
Keep reading for an interview with owner, Patrick Jones....
BEST SELLERS:
CROOKS & CASTLES DIAMONDS ARE WHATEVER SHIRT
Click here to Buy It Now at Flow Clothing, $32
G-SHOCK 6900 METALLIC BLUE
Click here to Buy It Now at Flow Clothing, $120
CROOKS & CASTLES BULLET CAMO SHORTS
Click here to Buy It Now at Flow Clothing, $74
Complex: What was the first designer item you bought or wore?
Patrick: I started out back in the day, wearing a little bit of FUBU, Phat Farm and of course, ECKO!
Complex: Nice. So what sets you guys apart from the competition?
Patrick: Our unique selection and willingness to go the extra mile for our local customers. We truly appreciate everyone that comes in.
Complex: What are your retail plans for the future?
Patrick: Always finding the hottest new brands and styles and to continue our growth globally through our web site.
Complex: That's cool. Any collaborations to look forward to?
Patrick: We are currently stockpiling our own designs for the FLOW brand and for our first real collaboration with SNEAKTIP and we're really excited about the Mighty Healthy Spring Collection.
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Complex: Oh totally. So what do you guys do in your downtime?
Patrick: I constantly read blogs and check out what's hot in the market. I read Highsnobiety and Complex religiously.
Complex: Bet. Let's talk ambiance. What kind of music do you play in the store?
Patrick: Our music selection is very versatile from hip-hop to reggae to classic jazz.
Complex: Good music to spend to. Where do you guys end up having for lunch in the neighborhood?
Patrick: We are located on one of downtown's most happening streets, Milwaukee Street which houses some of the best local clubs and restaurants, such as Apartment 720, the Asian fusion restaurant Umami Moto and the always proper steak joint, Carnevor.
Flow Clothing
720 N Milwaukee St.
Milwaukee, WI 53202
414.906.0600
www.flowclothingcompany.com
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David March 11th, 2010 at 05:59 PM
YEAH...FLOW CLOTHING!! I USE TO GO THERE ALL THE TIME B4 THEY MOVED... PJ ALWAYS HOOKED ME UP WIT THE DOPEST CLOTHES.. IM GLAD THEY GETTIN RECOGNITION! GYEAH
J March 12th, 2010 at 11:49 AM
Phat farm, FUBU, and ECKO....not really streetwear more like JC Penny wear....
mad March 12th, 2010 at 02:02 PM
wow! j's an idiot and must be a young buck! yes, NOW you can get those in jc penny but back in the day when those lines WERE actually popular theres no way jc penny carried them. big ups to FLOW! you definately do deserve recognition, and its about time! your store is crispy!
Awesome_Trevor March 12th, 2010 at 05:58 PM
this place is DOOOPE! they have a glory hole in the back where you can pretend to suck kanye west dick!
L-MO's World March 12th, 2010 at 06:03 PM
yeah, i only had to dickride for two years before they put my fresh painting of a chick holding a gun with a diamond encrusted bandana around her face. it has a lot of details in it.
skulls N shit March 12th, 2010 at 06:13 PM
Yo, pat is mad cool! he's like an old ass dude, but he loves hangin out with us young boys and tellin us stories about how it was back in the fifties, when cats was rockin fedora's and hiding inside barrels and shit.
Chuck-o March 13th, 2010 at 11:27 PM
First store to support anything local from brands to music artists and hes mad cool!
Marc Ecko March 17th, 2010 at 07:02 PM
this place is madddddd wack.the owner has no idea about streetwear.if you in milwaukee dont go here, you can buy all this kinda shhiz on karmaloop.com
assistencia tecnica samsung April 5th, 2010 at 02:02 AM
good article, i will add my feeds.
Bobby April 21st, 2010 at 07:37 PM
Flow is some wack ass shit, and I agree with Marc Ecko, all that shit is on karmaloop (the death of streetwear).