In street-wear, it's all about consistency, and if any brand has remained consistently awesome throughout the years it's NYC-based label 10.Deep. Creative Director/Founder Scott Sasso and Co. have managed to grow the label out of their Brooklyn office into an international company that's known as one of the top street brands in the game, while offering a proven mixtape platform for rappers like Kid Cudi and Donnis to launch their careers.
For the latest installment of our "Cut & Show" series, we spent a few days in Brooklyn with the 10.Deep collective and got insight on how the brand was started out of Sasso's dorm room, as well as a glimpse into the making of the brand's paintballin' Holiday lookbook. Watch the video below to get deep into the inner-workings of 10.Deep...
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RELATED: Complex's Top 100 T-Shirts Of The Decade (10.Deep @ #29)
BrotherDante December 22nd, 2009 at 02:18 PM
Damn! That's that Wayne "30 mins to New Orleans" beat. 10 Deep is the shit by the way.
Joshua Kissi December 22nd, 2009 at 03:50 PM
Great job to the people at 10 Deep I had the pleasure of meeting most of the Staff for their last photoshoot. I respect their movement and longevity in the streetwear scene.
dz December 22nd, 2009 at 04:08 PM
Still the most consistent brand out there. They hold the standard for quality control far as I'm concerned.
turf December 22nd, 2009 at 04:22 PM
This is dope, i've always dug this brand.
WESTCOASTIN' FO LYFE December 23rd, 2009 at 03:34 AM
10DEEP IZ THA TRUTH! ONE OF IF NOT THE BEST NEW STREETWEAR LABEL TO EMERGE. CONSISTENT EVERY SEASON WHERE THE 1000'S N SNOOKS HAVE STARTED TO FALL.
ryan January 11th, 2010 at 03:08 AM
how is adding an extra 0 ... or changing the cr to sn an insult ? ...
Chris December 23rd, 2009 at 01:40 PM
Smarter AND more stylish than you're average bear.
simpleman December 23rd, 2009 at 04:48 PM
the 10deep dudes are dope - want to see more
CCP December 24th, 2009 at 09:37 AM
I need some help here.. Whats the name of the song playing at the end?
scmone December 25th, 2009 at 12:18 PM
The beat is "gone" by Donnis from the mixtape he did with 10Deep.
thatdrop.com January 6th, 2010 at 02:48 AM
the collection looks pretty good. Maybe Ill carry that line at my site...what do ya'll think?? www.thatdrop.com