STORE: UNIS

CITY: NYC

SINCE: 2000

FOUNDED BY: Eunice Lee

PRICES: $$$ (out of 5)

WHY WE COSIGN: Most up-and-coming brands like to advertise logos on their apparel, but UNIS designs its collection with a minimalistic concept in mind. "I wanted to make handsome clothes for guys that didn't scream logos and graphics. Keeping it simple so it doesn't overwhelm the person wearing them. Understated cool," says founder and designer Eunice Lee.

Before Unis became its own shop, it started out as a collection sold at Barneys New York, Fred Segal Man, and Apartment Number 9. In addition to its own line, this Nolita shop carries the American casual and classic staple items you need for fall. Lee knows the cut and style for the modern dude. Her CV includes stints at DKNY, DKNY Jeans, and Emanuel Ungaro. Be sure to catch tomorrow's launch of Unis' online store.

BRANDS CARRIED: UNIS, Billy Kirk, Aprix, Bing Bang Jewelry, Coto,Common Projects, Helmet of the Will, BBlessing and Alex B

For our interview with the designer and founder Eunice Lee, pics of the store, its address, and web site, see below...

MOST POPULAR ITEMS:
FELIX RED OLIVE BUTTON DOWN SHIRT
Available at Unis, $190
felixredolive

ELLIOT BLUE GREY BUTTON DOWN SHIRT
Available at Unis, $295
elliotbluegrey

Complex: What was the inspiration behind UNIS, and how has it influenced the overall look and feel of your store?
Eunice Lee: The original inspiration was pretty simple: Make clothing that is great quality, in great fits, colors, and fabrications. That said, I think that the shop has always been simple and clean. I do pull from a lot of military for inspiration and we do a hint of that in the shop as well.

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Complex: What are your retail plans for the future?
Eunice Lee: We've just expanded to Brooklyn. We are inside the Smith and Butler store in Carroll Gardens. I'm always looking for great opportunities. But it has to feel as right as it did with this location. It's been a long time coming, but I'm excited that our online store will be up and running by tomorrow! So all the guys emailing us from all over the place will have an opportunity to buy UNIS for the first time!

Complex: Any anticipated collaborations?
Eunice Lee: We're brainstorming ideas with Smith and Butler right now. They have done such a great job with their collaborations, and we are definitely learning a thing or two from Marylynn. We're looking for collaborators on accessories for SURE. We're big fans of sunglasses and shoes.

Complex: What do you foresee happening in menswear in five years?
Eunice Lee: The average consumer has become more global because of the Internet. You don't have to get on a plane to see what's cool in New York City. I think that men everywhere will have more exposure to cool from everywhere all at once. Unis is nine years old. Fashion for cool guys has only shifted slightly. Guys will still always want great wearable pieces that make them feel good about themselves.

STORE INFO:
Unis, Nolita
226 Elizabeth Street
New York, NY 10012
212.431.5533
Monday - Friday: 11:30 a.m. - 7 p.m.
Saturday - Sunday: 12 p.m - 7 p.m.

Unis at Smith + Butler Brooklyn
225 Smith Street
Brooklyn, NY 11231
718.855.4295
Tuesday - Thursday: 11:30 a.m. - 7:30 a.m.
Friday - Saturday: 12 p.m. - 8 p.m.
Sunday: 12 p.m. - 6 p.m.

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