Images courtesy of Sonny Gerasimowicz
STORE: Generic Man Pop-Up Shop at 15 Twenty (Urban Outfitters Concept Space) from June 13th through July 10th
CITY: Hollywood, California
SINCE: 2006 (Generic Man brand)
FOUNDED BY: Kevin Carney and Brandon Day
PRICES: $$$ (out of 5)
WHY WE COSIGN: Founders Kevin Carney and Brandon Day made their dream into a reality by taking the classic NYC rants about the "state of culture" and actually doing something about it. The two started Generic Man as "a case study in adultism", and brought independent footwear to the scene with a bang: the first few series of handcrafted sneaker/shoes were critically acclaimed and picked up immediately by the NYC fashion crew. Generic Man continues to kill it, but the brand spawned the offshoot, Generic Surplus in Fall 2008 to create a more affordable and casual collection with similar themes. Generic Surplus' simple silhouettes are quality sneakers with minimal branding. The Generic Man Pop-Up Shop will be the first opportunity for consumers to purchase the entire Fall 2009 Generic Man and Generic Surplus collection, and is a must stop if you're in the Hollywood area.
BRANDS CARRIED: In addition to the Generic Man and Generic Surplus Collection, the pop-up will also debut its womens line. It will also include furniture from Amsterdam Modern and retro lamps handmade by industrial designer, Gabriel Abraham of Atelier. As an added bonus, Super sunglasses will release an exclusive tortoise-framed sunglass exclusively for the Generic Man Pop-Up Shop.
MOST POPULAR ITEMS:
GENERIC SURPLUS BOAT SHOE
Click here to Buy It Now at Urban Outfitters, $58
GENERIC SURPLUS MILITARY HI-TOPS
Click here to Buy It Now at Urban Outfitters, $70