STORE: Smith + Butler x MOSCOT Pop-Up Shop (March 27 to May 25)

CITY: Lower East Side, NYC

SINCE: Smith + Butler (1998); MOSCOT (1915)

FOUNDED BY: Marylynn Piotrowski and Jay Alaimo (Smith + Butler); Hyman Moscot (MOSCOT)

WHY WE COSIGN: Brooklyn-based retailer Smith + Butler is respected for conserving classic Americana in the form of old-school utility apparel, accessories and home goods. MOSCOT has been making iconic eyewear for nearly a century. Put the two together—in the form of a S+B pop-up at MOSCOT featuring a variety of product—and you have a classic American combo.

"We are really excited about hosting the Smith + Butler Pop-Up Shop at our L.E.S location," says Kenny Moscot, President of MOSCOT Eyewear. "The product mix and Marylynn's sensibilities really complement and speak clearly to our core customers and fans."

BRANDS CARRIED: Belstaff, Filson, Red Wing, Levi's, Pendleton, Pointer Brand, Jack Spade, Barbour, the coveted MOSCOT Originals, and other vintage American brands.

MOST POPULAR ITEMS: Belstaff Roadmaster jackets and metallic Fulmer helmets.

For pics of the pop-up store, its address and both company web sites, see below...

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Smith + Butler x MOSCOT Pop-Up Shop
March 27-May 25, 2009
118 Orchard Street at Delancey Street
New York, NY
212.477.3796
Web site: Smith + Butler
Web site: MOSCOT