STORE: Prohibit NYC
CITY: Lower East Side, NYC
SINCE: O.G. store: 2001; New store: 2009
FOUNDED BY: Maki Nakaguchi
PRICES: $$$ (out of 5)
WHY WE COSIGN: Back in streetwear's heyday, Prohibit was a groundbreaker as one of the first to bring Tokyo style to NYC. Well-known for its raw denim, Prohibit—as both a retailer and a brand—helped revolutionize the direction of streetwear with its store at 269 Elizabeth Street, which opened in 2001. In 2007, Prohibit moved to Tokyo as a store with the name "269 Elizabeth Street." But last month, Prohibit NYC made its triumphant return to the city with a new L.E.S. location (on Allen St. around the corner from Reed Space) and more of the same Japanese goodness that made it popular in the first place.
BRANDS CARRIED: Prohibit, RMC Jeans, and Milton's
For Prohibit's most popular items, pics of the store and its address and web site, see below...
PROHIBIT NYC'S MOST POPULAR ITEMS:
PROHIBIT NYC STANDARD DENIM JACKET
Available at Prohibit NYC store, $285
PROHIBIT X MIGHTY CROWN NINE RULAZ (JAPANESE WASH DENIM)
Available at Prohibit NYC store, $399
152 Allen St. between Rivington & Stanton
New York, NY 10002