Retail Spotlight: Prohibit NYC

Retail Spotlight: Prohibit NYC


STORE: Prohibit NYC

CITY: Lower East Side, NYC

SINCE: O.G. store: 2001; New store: 2009

FOUNDED BY: Maki Nakaguchi

PRICES: $$$ (out of 5)

WHY WE COSIGN: Back in streetwear's heyday, Prohibit was a groundbreaker as one of the first to bring Tokyo style to NYC. Well-known for its raw denim, Prohibit—as both a retailer and a brand—helped revolutionize the direction of streetwear with its store at 269 Elizabeth Street, which opened in 2001. In 2007, Prohibit moved to Tokyo as a store with the name "269 Elizabeth Street." But last month, Prohibit NYC made its triumphant return to the city with a new L.E.S. location (on Allen St. around the corner from Reed Space) and more of the same Japanese goodness that made it popular in the first place.

BRANDS CARRIED: Prohibit, RMC Jeans, and Milton's

For Prohibit's most popular items, pics of the store and its address and web site, see below...

PROHIBIT NYC'S MOST POPULAR ITEMS:

PROHIBIT NYC STANDARD DENIM JACKET
Available at Prohibit NYC store, $285
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PROHIBIT X MIGHTY CROWN NINE RULAZ (JAPANESE WASH DENIM)
Available at Prohibit NYC store, $399
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STORE INFO:

PROHIBIT NYC
152 Allen St. between Rivington & Stanton
New York, NY 10002
212.673.6773

Tags: denim, japanese, prohibit, prohibit-nyc, retail-spotlight
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