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We used to look at Tokyo for the freshest in menswear brands, but now it's Stockholm'Scandinavia is the new Japan, after all. Today's Buy It Now is from Sweden-based brand Whyred, which was launched in 1999 by three former colleagues at H&M.

The Lou Black Coat is a hooded, fleece-lined cotton coat with a hidden zip closure. The single back vent and neck-protecting button panel are the extra details that embody understated Scandinavian cool. For Buy It Now info and more pics of the jacket, see below...
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WHYRED LOU BLACK COAT
Click Here To Buy It Now At SSense.com, $575 $230
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WEB SITE: Whyred