We used to look at Tokyo for the freshest in menswear brands, but now it's Stockholm'Scandinavia is the new Japan, after all. Today's Buy It Now is from Sweden-based brand Whyred, which was launched in 1999 by three former colleagues at H&M.
The Lou Black Coat is a hooded, fleece-lined cotton coat with a hidden zip closure. The single back vent and neck-protecting button panel are the extra details that embody understated Scandinavian cool. For Buy It Now info and more pics of the jacket, see below...
WHYRED LOU BLACK COAT
Click Here To Buy It Now At SSense.com, $575 $230
WEB SITE: Whyred
