welead.jpg
WeSC Fall color story presentation

Fall? What about summer? Yeah, it's tradeshow season folks, and that means that all the brands are gunnin' hard for retailer cash and attention in hopes that they will be spending the paper they have left on the fall shipments. Last night WeSC hit up New York City's Core Club for a presentation of its upcoming line and a sick dinner for key media, retailers, and brand activists including STASH, Tony Arcabascio (ALIFE), and Amy Gunther (KCDC). The new line combines innovative design, dope materials sourcing, and the brand's signature attitude to finally lock down the bridge between streetwear and fashion that WeSC has been claiming since the beginning.

In addition to the color story previews and release of the new campaign images, we got a look at the brand's lookbook, which includes upcoming collaborations with STASH, Marok, Kazuki, and Delta. See below for scans from the lookbook and an inside track on what the brand has in store for the second half of '09...

WESC x DELTA
delta.jpg
Delta (Netherlands) Men's Knitted Sweater and S/S T-Shirt

WESC x MADSAKI

madsaki.jpg
Madsaki (Japan) Men's Knitted Sweater and S/S T-Shirt

WESC x KAZUKI

kazuki.jpg
Kazuki Kuraishi (Fragment, Japan) Men's Knitted Sweater and S/S T-Shirt

WESC x MAROK

marok.jpg
Marok (Lowdown, Germany) Men's Knitted Sweater and S/S T-Shirt

WESC x STASH

wesccollabs037.jpg
STASH (NYC) Men's knitted zip hood, S/S T-Shirt