SURU is a Japanese word that when translated means "hand painted" or print by hand. This is certainly a fitting name for one of Los Angeles' favorite concept retail stores. SURU's owners had a simple vision: combine the ever-colliding worlds of fashion and art into a home for consumers seeking fashion-forward streetwear in a gallery like setting.
The shop carries designs from brands like Upper Playground, Maharashi, Cassette, Triumvir, Kenzo Minami, and Play Cloths. Additionally, the artwork of artists like Jeff McMillan and Alex Pardee can be found and purchased at the Melrose Ave. location. Yup, the spot stays well-stocked. See below for more images of the store...
