Black Panther can't lose right now. Even the greatest basketball player alive is enamored with Ryan Coogler's film, which stars Michael B. Jordan and Chadwick Boseman.

At James' media availability at Cavs practice Tuesday, a reporter asked the 33-year-old forward if he had seen the movie. "Yep, I seen it last night," LeBron responded.

The reporter followed up by asking what he thought about it, and LeBron launched into a lengthy endorsement of the Marvel movie and why it provides such an important story for society in 2018.


"What do I think? It's one of the greatest movies I've ever seen," LeBron said. "And so many different reasons why. At this time and place right now, in the society that we're in right now, I think it was like perfect timing. Timing is everything."

He went on:

"It's almost like when Bird and Magic came into the league. They just needed to have that at that particular time. It's almost like when Jordan entered it. Almost like when somebody found out how to make a peanut butter and jelly sandwich, like the greatest thing that happened at that point in time. And Black Panther is that because right now in society we're talking Black Lives Matter and equality and things of that nature, and we see a community in Wakanda who was basically shielding themself away from everybody, because they felt what they had and how they protected their ones was the best way for them to survive, and then towards the end they said, 'Well, in order for us to survive as a people, we have to be one.'"

Watch King James' full comments below.

LeBron James’ ringing endorsement of Black Panther:

— Dave McMenamin (@mcten) February 27, 2018

Earlier this week, Spurs coach Gregg Popovich compared LeBron to Black Panther in the way he has set an example for kids.

Coach Popovich compares Black Panther to LeBron James.

— (@Ballislife) February 25, 2018

Black Panther is crushing records at the box office right now. The movie's fans are so into it that they're petitioning Netflix for a TV spinoff.