Since 2006, all 30 NBA teams had their uniforms designed and manufactured by adidas. But beginning this fall, Nike takes over those exclusive rights becoming the NBA's official on-court apparel provider. The eight-year deal for the licensing rights to official NBA apparel begins with the 2017-18 season.
Of course, Nike always had a presence on the courts by sponsoring numerous NBA players throughout the years, including LeBron James, Kevin Durant, Kobe Bryant, Kyrie Irving, Russell Westbrook, and most notably basketball legend Michael Jordan. But, this new deal broadens the brand’s partnership with the NBA that began back in 1992, when Nike became a global marketing partner for the league.
For the 2017-18 season, Nike worked with each team in the league to improve the overall look of the uniforms, making slight alterations to the design and cuts. They've tuned the uniform design to the rigors of the league's increasingly intense 82-game season by using 3D-body maps of players, including heat and sweat maps. This research, along with data from the Rio games, athlete feedback and wear-testing led Nike's designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.
The redesign also gives fans more access than ever before.