Did you think LaVar Ball was finally going to fall back after Michael Jordan roasted him in early August? Or after Kenan Thomspon nailed a hilarious impression of him on SNL: Weekend Update? Or after Ice Cube crushed him in a shooting contest during a Big3 event in Los Angeles? Think again.

Yes, LaVar did take a few Ls throughout the month of August. But he’s more than bounced back since then by notching a few impressive victories. He received a huge compliment from Jay Z, who revealed that he purchased several pairs of the Big Baller Brand sneakers LaVar helped launch for his son Lonzo. He also announced that he was helping release a new BBB sneaker for his 16-year-old son LaMelo. He scored a reality show on Facebook for the entire Ball family. And most recently, he earned what might just be his most impressive W yet.

Even though he never played basketball professionally—and even though his 2.2 points per game scoring average in college has become a punchline for a lot of NBA fans—LaVar managed to snag a spot in the new NBA 2K game that hits stores later this month. And he’s going to be doing more than just tweeting in NBA 2K18 as previously announced.

LaVar will also play a role in the game’s MyCareer mode and will apparently send players crazy text messages as they try to build a name for themselves in the game.

Some NBA 2K players will probably be annoyed by this once they start playing the game. But for now, the majority of them are praising LaVar for finessing his way into the game in the first place.

Say what you want to say about the guy, but it is pretty impressive to see LaVar score a role in a game like NBA 2K when you consider that he wasn’t even on most peoples’ radars just one year ago.