In celebration of Mo Farah's legacy, as he steps onto the London Stadium track to compete in his final campaign for double gold, Nike launches new film Smile.
The film highlights the tremendous sacrifice and resilient mindset behind his record-breaking career, showcasing Farah's intense training and dedication, all the while maintaining that unbeatable smile.
Smile chronicles the mental strength beneath the smiley persona, providing insight into his journey and the toughest moments within it. His hometown of London provides the backdrop to the film.
British spoken word artist George The Poet provides a powerful tribute that captures the human truth we all recognise: behind every smile, there is a story that is never as easy as it seems.
'Smile' was created by Wieden+Kennedy, directed by Mark Zibert and produced by Rogue films.