If there ever was a debut to hype the everloving crap out of, it’s this one. While debuts are generally best done as surprises to reward long-time fans that tune in weekly, if you’re getting Conor McGregor into a WWE ring/program, you need as many eyeballs on the product that night as possible. Hype it up on social media all day, have your pre-show hosts speculate on what he plans to do, and show video packages to really get across how big a deal this guy is. It would also help if RAW was in a very energetic city (think: Brooklyn, Philly, Chicago, or even Pittsburgh); while the excitement that would come from McGregor’s signing should be enough to get the crowd going, why take a risk that it won’t carry through the whole show, especially when more mainstream fans will be tuning in?

Then, once RAW is on the air (it’s safe to assume his debut would happen on a RAW to drive ratings, since pay-per-views are more limited in audience size; save that for his in-ring debut), have him open the show. Whip people up into a frenzy. Give McGregor as close to an open mic as possible and just let him do what he does best: Cut an A+ promo. WWE has a terrible habit of over-scripting promos, but if there’s one guy who wouldn’t need it from the word go, it’s him. After he’s gone on for some time, have his first feud interrupt him. Who should that be? Well...