NBA to Use Kendrick Lamar’s “i” as Promotional Soundtrack

The NBA is going to use Kendrick Lamar's new single "i" to promote the 2014-2015 season.

Image via billboard

Have you heard Kendrick Lamar’s new single, “i,” from his upcoming sophomore album? Well, no worries if you haven’t listened to the track about loving oneself, because the NBA is about to slam you over the head with it.

That’s right, the Association has decided to use the jam to promote the 2014-2015 NBA season. This means videos, as well as a performance by Kendrick during the NBA on TNT Opening Week Concert on Oct. 30

[via Jezebel]

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