If you've ever competed in a sport, then you know about the mental battle that rages before the physical one. It's that final moment of steadying the nerves and focusing on the task ahead, that every athlete goes through before they step out in front of the bright lights and thousands of screaming fans. And while every fan maybe aware that their favorite athletes go through this personal period, few have actually seen what it's like in the locker room before the big match. Well, that's all about to change.
Today, Beats introduces, "The Game Before the Game," a global campaign which features Beats' new Solo2 headphones, and not only takes us inside the dressing room with the likes of Neymar, Chicharito, and Jozy Altidore, but through the pre-game rituals of fans and celebrities worldwide. In the video above, we start out in the dressing room with Neymar on the phone with his dad, and by the time we're ready for kick off we've had a glimpse into the preparations of Cesc Fabregas, Luis Suarez, Mario Goetze, Daniel Sturridge, and Robin van Persie, to name a few. Throw in Lil' Wayne, Nicki Minaj, LeBron James, Serena Williams, and Stuart Scott, and you've got one of the most awesome five minute videos we've ever seen. The campaign will be shortened into commercials that will play in more than nine countries and five different languages, with each version highlighting the athlete native to that country. As if you needed another reason to get hyped for the World Cup.
