For those of you who don't know, Alex Zanardi is one of the most inspiring and indomitable atheletes in all of sports. He raced in CART winning two championships, and in F1 before his big crash. When the nose cone of his car was torn away, it took his legs with it. An amazing response from track paramedics saved his life, but his legs were gone. Rather than letting an injury, no matter how massive, keep him down, he went on to win paralympic gold in hand cycling, and is now returning to racing in a specially designed BMW Z4 GT3 race car.

Now BMW realizes that the company is working with one of the most exceptionally impressive human beings on the planet, and has announced that he will be the company's new brand ambassador. “I am very proud to become a BMW Brand Ambassador”, said Zanardi. “BMW is like a second family, and over the past years we not only enjoyed great times together at the track, but we have also become close friends. To return to racing as a BMW works driver this season is already great – and the fact that I will now represent this iconic company as an ambassador is just fantastic. The trust the BMW family puts in me means a lot to me. I am very much looking forward to representing this fantastic BMW brand all over the world from now on.”

“I am out to prove that there are no obstacles for the disabled,” rings very true indeed from the only amputee to ever drive a Formula One car.

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[via BMW