Team: Fort Wayne TinCaps
Affiliated with: San Diego Padres
Date worn: 6/13/2013
Social media has become an integral part of marketing and fan interaction in professional and semi-professional sports leagues. For an example, look no farther than the Fort Wayne TinCaps, who wore jerseys featuring the Twitter handles of more than 6,000 fans last summer with the tagline, "Fort Wayne TinCaps Baseball...It's All About You!" Along with that, the team name was changed to @TinCaps on the front.
The event gained attention from ESPN, Darren Rovell, and other noted sports outlets, with most praising the team's creativity in the category of fan appreciation.