TNT capitalized upon one of the most universal of American desires to promote the third season of Dallas: cheap gas. For just 12 hours on Monday a gas station in Manhattan's Hell's Kitchen rebranded itself as "Ewing Energies," one of the fictional companies that the drama focuses on, and started prices at $1.98 per gallon.
As you can imagine, New Yorkers took full advantage of the deal. The promotion created a line two blocks long by mid-afternoon, thanks in part to an advertisement in the Sunday New York Times. Considering the average cost of gas in the city is $3.75 per gallon, we're surprised the line didn't extend all the way up to the Upper West Side.