LeBron James Has, By Far, the Most Lucrative Endorsement Deals in the NBA

He earned three times what Kevin Durant did in 2013.

Image via USA TODAY Sports

Kevin Durant might be a better basketball player than LeBron James right now (we'll save that debate for another day), but when it comes to endorsement deals, KD isn't even in the same league as LBJ. Earlier today, Forbes revealed which NBA players scored the most lucrative endorsement deals in 2013, and King James was by far the leader of the pack. Last year, he earned $42 million in endorsements. Kobe Bryant was second with $34 million in endorsement deals, Derrick Rose was third with $21 million, and Durant ($14 million) and Dwyane Wade ($12 million) rounded out the top five.

We would have guessed that LeBron was king when it came to endorsements. But we wouldn't have guessed that he earned three times what Durant did last year. KD better keep putting in work!

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[via Forbes]

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