Maybe Jeff Gordon should be the host of a revamped version of Punk'd. After all, he's getting pretty good at this whole trickery thing.
Automotive blog (no Autoblog) Jalopnik put out a video today with Pepsi that has Gordon, disguised as a former convict, giving Jalop writer Travis Okulski the taxi ride of his life. The video is a response to revenge for a previous video that Pepsi put out, in which Jeff Gordon supposedly pranked a Chevrolet dealer by driving a Camaro to its extremities. Travis saw that video and proceeded to pick it apart, completely showing why its "real-action look" was fake. So, with the help of former Jalopnik EIC and Ray Wert and current Jalopnik EIC Matt Hardigree, Pepsi worked out a perfect plan to scare the shit out of Travis. Check it out above.
Ladies, let me know if you want to hear the screams from my Pepsi ad in person.— Travis Okulski (@tokulski) February 27, 2014