BMW Motorrad has been making kick ass motorcycles for 90 years now. Needless to say, there's a bit of a celebration, or at least a PR blitz, going on because of it. Even Motorrad's partners like Ruby are getting in on the game.
To celebrate, Ruby has done the same thing that it always does: make helmets. Needless to say, said helmets were dipped in a big vat of BMW history to finish them, and they came out looking pretty damn cool.
If you want one, give these people your money.