Looks like we might have to amend our list of 10 Accessories That Make Your Car Look Stupid, because this definitely will. While the idea of having a little screen with pre-programmed messages that can be displayed to other motorists might have some real uses, this is clearly being marketed towards a "16-year-old males in the single-digit IQ range" demographic. We can tell by the "show us your boobs" animation, the flipping the bird animation, and the vomiting animation.
It's charming, and you can expect to see them mounted about four feet above your local pair of Truck Nuts shortly. You can also create custom animations, so it's only a matter of time until there are little red blinking penises everywhere.