Every year, Neiman Marcus paints a handful luxury cars a spiffy new color, jacks the price up by about $50,000, and then sells them out in a few minutes. We're not entirely sure why buyers are so keen to pay so much for a paint job, but then again we're not selling ten $344,500 cars in four minutes so...
Yes, that's how much this year's car is, and it's an Aston Martin Vanquish Volante, which usually runs for $297,995. This Seychelles Blue color is exclusive to the ten cars made for the book and apart from that, some luggage, and some Neiman marcus embroidering on the seats, those are the only differences. We like the color, but we question the buyers' thought processes.
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[via Nieman Marcus]
