Stereotypical car commercial: 

  • Bright, open nature
  • Windy Roads
  • Mountainsides
  • Leaves blowing in the wind
  • A bold-sounding, confident narrator
  • A close-up of the driver smiling, followed by a speedy blow-by of the car

Mercedes-Benz's Magic Body Control commercial: 

  • A ruler-inspired background
  • Chickens
  • A funky song
  • A pair of hands and arms to move said chickens in slow-motion dance moves

And yet the Mercedes-Benz commercial manages to grab out attention, stick in our head, and convey a message about how good its "Intelligent Drive" fantastically. Other car companies (besides Kia) must be shocked at how well creativity can work. 

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[via Mercedes-Benz YouTube