Infiniti Wants You to Understand Why All the Cars Are Called "Q" Now (Video)

There is a reason for it...no, really.

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Complex Original

Image via Complex Original

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Earlier this year, Infiniti switched it's naming scheme so that all of its cars are called either Q[number] or QX[number]. A lot of people thought it was pretty odd, and I even had a conversation with a friend who was considering "an Infiniti QX" in which I never figured out which car she meant. 

There were reasons for Infiniti's naming change-up, however. At the time, Infiniti said that the reason for the change was that the model names didn't make anybody think "Infiniti" and that "Q" was a largely unused number that would be possible to trademark. Now the company is explaining once more that Q is for cars and QX is for SUVs, and explaining for the first time that the Q is an homage to Infiniti's first car, the Q45.

Honestly, we think this new appeal to heritage is an after the fact attempt to give some more credibility to the names.

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[via YouTube]

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